Purrlend landing page design & dev
Purrlend landing page design & dev
Purrlend landing page design & dev
About the project
About the project
Purrlend is a DeFi lending protocol built around making onchain lending feel less intimidating and more accessible. The project leans into a playful identity while still keeping the product experience clean, trustworthy, and easy to navigate for both new and experienced crypto users.
Purrlend is a DeFi lending protocol built around making onchain lending feel less intimidating and more accessible. The project leans into a playful identity while still keeping the product experience clean, trustworthy, and easy to navigate for both new and experienced crypto users.
Project Overview
Project Overview
I worked with the Purrlend team on the redesign and implementation of their landing page, handling both the design and full build in Framer.
The main focus was improving how the product was presented and making the protocol easier to understand at first glance while keeping the energy of the brand intact.
Over multiple revisions, we refined the structure, messaging, and visual flow of the page to better explain the platform’s lending experience, highlight key product features, and create a smoother onboarding experience for users landing on the site for the first time.
On the development side, I built the site in Framer with responsive layouts, smooth transitions, and a structure that would be easy for the team to maintain and expand on later.
The final result was a cleaner and more polished landing page that gave the project a stronger visual presence while communicating the product in a much clearer and more confident way.
I worked with the Purrlend team on the redesign and implementation of their landing page, handling both the design and full build in Framer.
The main focus was improving how the product was presented and making the protocol easier to understand at first glance while keeping the energy of the brand intact.
Over multiple revisions, we refined the structure, messaging, and visual flow of the page to better explain the platform’s lending experience, highlight key product features, and create a smoother onboarding experience for users landing on the site for the first time.
On the development side, I built the site in Framer with responsive layouts, smooth transitions, and a structure that would be easy for the team to maintain and expand on later.
The final result was a cleaner and more polished landing page that gave the project a stronger visual presence while communicating the product in a much clearer and more confident way.
Tech Stack
Tech Stack
Framer
Claudeai
Framer
Claudeai